Advanced Design

Designing the New Marketing Paradigm – Advanced Tactics for Success

Optimizing your marketing tactics is essential to the success of any ecommerce venture, but what are the most effective strategies and tactics in today’s business environment? Successful companies understand that marketing must be treated like quality – an integral component of their operations, with systematic implementation. This new operating definition for marketing emphasizes customer relations. …

Transformative Design – Navigating the Advanced Marketing Landscape

Transformative design prioritizes the needs of end-users and stakeholders by empathizing with them, co-designing solutions with them, and then implementing them in real world contexts. Environmental and social sustainability should also be prioritized during the design process, such as designing products and services that minimize waste while simultaneously increasing equity. Building an effective marketing strategy …

Pushing the Boundaries in Marketing

Pushing boundaries is one way for brands to engage new audiences and gain exposure for their content, but before overstepping your bounds it’s essential that you establish precisely what your motivations are before going too far. This course equips students to design music-themed graphics, such as album covers, concert posters, projections and t-shirt designs. In …

Embracing the New World of Advanced Marketing

Top-quartile companies understand user-centric design is everyone’s responsibility and not a siloed function. In contrast to popular perception, most top-quartile design teams prioritize user centricity as an overarching strategic priority backed up with strong leadership that ensures everyone supports and contributes toward it. Designing for the Future Design can open a world of opportunities and …